The changing marketing scenario has forced organizations to adopt a customer-centric approach to strengthen their business acumen. A smart and well-defined business approach and strategy ensures growing and market-friendly business dealings. Irrespective of B2B or B2C business formats, the concepts need to be defined in result-oriented and actionable guidelines. Hence, a customer-cent... http://uberant.com/article/1887724-possibilities-of-customer-centric-market/